Norwich City Partnership
We are excited to announce that AMA Waste are the newest primary partner of Norwich City FC. As of September2021, AMA Waste will be a familiar sight at Carrow Road, from the big screens to the programmes.

It is great to be supporting one of English Football’s most famous clubs and the brilliant work they do for the community.
Our Founder and Managing Director Ben Lukey says, “We are so pleased to be joining forces with The Canaries, it’s a really great opportunity to connect with fans. Many of the AMA team have a keen interest in football and there’s a natural affinity with a large part of our customer base, and we’re particularly glad to be supporting Norwich at this important time for them in the game.”
This move is a natural continuation of AMA’s work with local and community football clubs. It’s safe to say we care a lot about football! Within Norfolk, we support a number of football teams and clubs in different ways; including being the primary sponsor of the University of East Anglia’s football team, supporting the budding talent within the university.
Further afield we support grassroots community football clubs across East Anglia including Heacham FC alongside UEA within the Anglian Combination League & Dersingham Rovers within the North West Norfolk league.
We are excited to see the partnership go from strength to strength. Watch this space for more exciting news from Carrow Road and AMA.
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It’s more than just a day job
It’s our mission to have a positive impact on the wider world, as well as our customers, suppliers and employees.
We actively support local communities and other charitable causes, while putting the environment at the heart of everything we do.
